Job Descriptions

wn the Digital Marketing roadmap End to end responsibility of a comprehensive Digital Life strategy. The key elements: • Develop the Digital Marketing strategy • Lead the execution and delivery / implementation of AD Tech tools to drive Digital adoption • Develop and execute SEM, paid social, and other channel marketing plans to meet and exceed revenue and new customer acquisition goals • Alignment with key stakeholders in Digital Sales, Digital Self-Care to drive conversion and app installation goals • Achieving management buy in to the strategy • Implementation of the agreed strategy • Contributing to the overall yearly Digital Marketing plan Performance Marketing • Plan and manage campaigns and budgets to meet efficiency targets • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels • Test new marketing channels and ad products including owning the process from tracking and technical integration to trafficking campaigns, optimizing and measuring success • Proposing & Implementing attribution driven marketing models Digital Inbound Channels •Develop inbound marketing tool stack including web notifications, emails, web-app tools etc. •Monitor internal channels and nurture customers to reach them via digital channels for driving repeats or cross-sells Marketing Operations • Work with creative team to develop marketing copy and other creative needed to support campaigns • Build effective working relationships with agencies and vendors and provide direction in executing campaigns • Gather insights on performance and create feedback loop to creative partners Analytics & Dashboards

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