Job Descriptions

Key responsibilities include:- 1. Brand Promotions • Promote Products.. • Conduct demos in farmers fields to show the profitability of the brand. • Conduct trials for new products. Provide feedback on the products under testing for that crop. • Recruiting, training/instructing and supervising Market Development Trainees (MDTs) for their day to day promotional activities. • Plan and implement promotional activities as per market requirement like Farmer meetings, Jeep campaigns, Crop seminars, Retailer meetings, Field days etc in co-ordination with sales team. • Design and implement new innovative methods of product promotion methods. • Monitor the competitor activities periodically with information to HO. • Suggest introduction of new products as per the market needs. • Monitor regularly the secondary sales / stock liquidation especially for priority products from dealer shop to the farmers. 2. Market Development • Identifying and penetrating the new markets. • Identifying new crops in the assigned territory. 3. Liaison • Manage the Pyramid of Influence at the districts level / mandal level • Regional agriculture universities. • District agriculture department • Krishi Vignan Kendras • District research institutes / agriculture officer • Progressive farmers • Collect the data base of the Institutions and research centers and map the officials with the above mentioned data base. • Ensuring compliance with Government regulations for the products launched in your respective territory. • Maintain contacts with the right people to have firsthand information on the release of the tenders. 4. Administrative activities • Promotional Budget expenses for the year and maintaining records periodically. • Maintain vehicle running record in the prescribed log book. • Maintain details of promotional expenses - target vs actuals.

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