Job Descriptions

Key Responsibilities: • Planning, developing and implementing effective marketing communication campaigns for the website and social media channels. • Using the full marketing mix for the company s marketing communications. • Writing SEO optimized copy for all marketing collateral, including website, brochures, emails, and social media. • Researching topics within the industry for the creation of a blog and social media content. • Infographic creation and promotion via blog posts and social media. • Executing marketing campaigns and strategic partnerships. • Monitoring ongoing campaigns, keeping accurate records and highlighting where variances occur. • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. • Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation, and promotion. Qualifications & Skills: Demonstrated marketing and content writing experience, professional and/or academic. The candidate has experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing and social media, along with executing overall 360 degree marketing campaigns. • Excellent verbal and written communication skills • Working knowledge of SEO and how it applies to content marketing • Basic knowledge of HTML • Creativity & resourcefulness • Extreme attention to detail • The ability to multitask and adhere to deadlines • Flexibility to evolve strategies quickly & effectively • Experience in WordPress and Blogger (preferred) • SEO certification would be an added advantage.

---