• Planning, developing and implementing effective marketing communication campaigns for the website and social media channels.
• Using the full marketing mix for the company s marketing communications.
• Writing SEO optimized copy for all marketing collateral, including website, brochures, emails, and social media.
• Researching topics within the industry for the creation of a blog and social media content.
• Infographic creation and promotion via blog posts and social media.
• Executing marketing campaigns and strategic partnerships.
• Monitoring ongoing campaigns, keeping accurate records and highlighting where variances occur.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation, and promotion.
Qualifications & Skills:
Demonstrated marketing and content writing experience, professional and/or academic. The candidate has experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing and social media, along with executing overall 360 degree marketing campaigns.
• Excellent verbal and written communication skills
• Working knowledge of SEO and how it applies to content marketing
• Basic knowledge of HTML
• Creativity & resourcefulness
• Extreme attention to detail
• The ability to multitask and adhere to deadlines
• Flexibility to evolve strategies quickly & effectively
• Experience in WordPress and Blogger (preferred)
• SEO certification would be an added advantage.
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Automotive Company Confidential
Monthly Salary Range
Media / Publishing / TV / Radio / Outdoor / Digital
Bachelor of Science
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