Job Descriptions

Design Posts for Social Media Platforms Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Search Engine Marketing Specialist duties and responsibilities Plan, develop and implement our SEO strategy Work towards organic search optimization and ROI maximization Regularly perform thorough keywords research Identify key SEO KPIs Monitor redirects, click rate, bounce rate, and other KPIs Prepare and present reports regularly Identify our buyer persona to better target identified audiences Identify problems and deficiency and implement solutions in a timely manner Suggest improvements for process and productivity optimization Work with web developers and marketing teams to properly implement SEO best practices Implement SEO best practices by working with web developers and marketing team Stay up to date with the latest SEO and digital marketing latest trends and best practices Keep abreast of the latest SEO and digital marketing trends and best practices Search Engine Marketing Specialist requirements and qualifications -Experience with A/B testing and other testing metrics -Knowledge of HTML, CSS, JavaScript -Ability to analyze data and provide evidence-based recommendations -Sense of ownership and pride in your performance and its impact on the company’s success -Critical thinking and problem-solving skills -Team player -Good time-management skills- - Great interpersonal and communication skills

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