Job Descriptions

• Identify target audiences, objectives and desired outcomes of the marketing campaign • Research and develop a marketing strategy, and evaluate success strategy • Develop the content of marketing campaigns • Stay up to date on current marketing trends • Manage and allocate budget correctly • Planning, developing and implementing effective marketing communication campaigns. • Using the full marketing mix for the company’s marketing communications • Writing copy for all marketing collateral, including brochures, letters, emails, and websites • Understanding the product and customer profile and write thorough specs for each. • Monitoring ongoing campaign spends against the budget, keeping accurate records and highlighting where variances occur • Producing an accurate summary of the total spend at the end of a marketing campaign • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. • Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation, and promotion • Maintain relationship with media (national & international) • Work alongside digital media team to strategies

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