Job Descriptions

Role Purpose: Develop and implement post-paid revenue enhancement strategy, plans and initiatives to grow existing post-paid base revenue. Drive CVM campaigns by using analytics models and tools to upsell and x-sell post-paid base. Focus on ARPU growth from single as well as from multi account users. Establish, manage, automate and stimulate CVM platform base campaigns by segmenting offers based on the contextual needs of the customer base. Enhance the CVM campaigns reach by using existing (direct campaigns and Telemarketing) and new capabilities and channels (RAS, IVR, etc.) Key Accountabilities & Responsibilities: - Work with the CVM Director, to propose and prepare the Ooredoo Kuwait Consumer postpaid base revenue enhancement strategy (grow), Campaigns prioritization, Campaigns marketing design & Roadmaps for the different aspects under base revenue. - Contribute to the review of the Base Growth strategy and Roadmap on a monthly, quarterly, half yearly and annual basis. - Work on the Annual Budget preparation exercise with respect to Grow of customer base; make recommendation for and help to track the annual budget for GROW activities. - Management of Consumer Marketing GROW Activities. Deliver the Customer base revenue as outlined in the Annual Budget from the various retention related activities. - Oversee the rollout of various customer growth activities, which are designed to increase Life Time Value, and improve the Life Cycle Management process for our customers. Set the pricing strategy along with CVM director for the CVM Segment offering (GROW). - Develop and reshape revenue base offers for the postpaid segment. - Ensure that the products and services are in line with the rules and guide lance of the Kuwait Regulatory body (CITRA).Initiate customer insight and market research for CVM GROW activities. - Lead requirements and approve the brief for the Market Research projects related to the GROW in postpaid segment. Lead and approve business cases and Engagement Documents (ED) for new CVM product related (GROW). - Lead and approve Product Description Doc

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