Job Descriptions

Our Senior Marketing Executive is responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives, commercial and administrative teams. The job holder is also responsible for interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets. Advertising and Promotional Activities: - Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand's marketing departments - Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research - Build, maintain and update good database (CRM) through consolidate information from shop floors - Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns - Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager - Communicate all required information about animation / visibility to the suppliers - Coordinate with advertising agencies and clients on media plans

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