Our CX & Marketing Executive is responsible for providing professional support in a wide range of customer experience & strategic marketing activities. They would provide support at group level to the CX and marketing community to enable customer-centric revolution across the group.
- Co-design customer journeys and customer archetypes with local teams and customers (surveys, focus groups, 1:1 customer interview, workshops with the local teams).
- Assist in building communication plan / content calendar for the different marketing and CX initiatives.
- Manage and coordinate with external agencies (research and marketing - if any).
- Carry out research on trends, market, report & insight.
- Create, edit and published content on our web platform.
- Community animation - events, workshops, partnerships with local agencies, and most importantly run customer beta platform in KSA to test and validate ideas with real customers.
- Create and manage monthly performance dashboard to cascade insights to the local teams.
- Leverage customer data (CRM, GA, Mystery Shopping, VoC Surveys etc.) to generate insights for the business in terms of strategic and operational improvements.
- Regular market visits to get frontliners and customers' feedback.
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