Launched in 2016 by the founders and brothers Athbi & Nouri Al Enezi, justclean was born from the idea of developing an organised laundry market-place, where people, through a simple click, can choose their required laundry service from a concise pre-selected list. Inspired by growing e-commerce business in the region, and the lack of technology within this industry, they grabbed the opportunity of combining both initiatives to develop a highly functional App that would translate a traditional industry from offline to online. Originally launched in Kuwait under the brand name MASBAGTI, the demand for the new App started to grow in GCC and after one year the team decided to move on with changing the name, to “justclean” in order to advance and supply internationally. justclean has non-only organised the laundry market place, it has revolutionised a traditional off-line service to make it user friendly, convenient, hassle free and up-graded customer habits.